Selling Strategies for a Soft Market #8


As we talk about how to sell your home successfully in our tough market, we need to talk about a critical point that most people might understand but may not be able to achieve.

Most peopleís home-selling shortfall will result from one glaring failure out of the handful of common reasons ó some combination of poor decision-making, mediocre motivation, unrestrained greed, or even a little bum luck. A few will be denied selling success because of some totally unforeseen and seemingly random event, but thatís typical of life. Plan all you want, things change, life happens. Most, though, will simply fall a little short. Their homes will languish on the market as those sellers slowly grow more frustrated and desperate.

So how do you maximize your chances of success?

Key to Success #8 - ìItî

It is the Eye of the Tiger.

It is your Game Day Face.

It is what is going to set your attempt to sell your home apart from the rest of the maddening crowd.

Having It means the successful combination of everything we have been discussing over the last two months. It means being able to realistically and objectively sit down and assess your goals and your assets, choose the very best professional assistance you can find, ascertain your options, then develop and implement a workable and successful plan to sell your Traverse City real estate. It means being wise, persistent, and flexible.

It most definitely means making excellent decisions. A series of them, in fact.

Most failed Sellers in todayís soft market will ironically be lured by greed into making poor decisions about their real estate investments. The pinched financial situations which result will remove the flexibility that oftentimes is so important to selling success. Whether it manifests itself in asking too much money for your home, or taking out a second mortgage and not investing those funds into your property, greed is the cause of most selling failure. We know that word sounds ugly, but the fact stands.

We all want to make a lot of money in real estate, we Mikes are human too, but our desires do not alter the fundamentals of economics and capital markets. We have all heard of Supply vs. Demand. How about ìBuy Low, Sell High?î

Thereís a flood of properties for sale, prices have leveled off of their usual steady upward march in the Grand Traverse area, interest rates are remarkably low, and the good lenders who are still in business are anxious to loan money to worthy borrowers. Sellers are beginning to understand it is going to take some hard work, creativity, rational pricing, and sound decision-making to raise their property above the throng, and actually sell their homes.

It is the whole package.

We would be remiss if we did not take this opportunity to state the obvious. Ask the Realtors has been discussing Keys to Selling Success - Soft-Market Strategies because we continue to sell more homes, even in this ìchallengingî market. TEAM MIKE specializes in helping our Clients sell their homes for the maximum dollar amount that the market will bear, in the minimum amount of time. We work very hard at it and our Clients enjoy repeated success.

We call it the Unfair Advantage.

As always, please respond directly to this blog below, or you can e-mail us at and

All the Best,

Last Updated: February 20, 2008